Brand & Online store


The challenge

Kaizen’s mission was to create an Outdoor Fitness business coaching community that helped gym owners and personal trainers launch premium price fitness bootcamps. Big Shout were engaged to develop the brand and marketing assets.

We delivered

  • A new brand comprising logo and brand manual
  • Online store
  • Email marketing templates
  • Podcast – available on iTunes and Android.
  • Digital field manuals (available on Amazon)
  • Assets for Google Display Network ad campaigns
  • Assets for print advertising within industry magazines