Fabrik is a fast growing Australian ethical clothing brand and needed a new online store that accurately portrayed their brand values and that could grow with their ever increasing global customer base.
An elegant, brand aligned, online store following best digital practice with a focus on the user to ensure a seamless shopping experience.
Several site features were incorporated to enhance the experience such as Afterpay, an Instashop – where shoppers could browse Fabrik’s Instagram feed and purchase directly from a post, integration with Facebook Messenger and other social platforms such as Facebook and Pinterest.
The right technology was an important factor to ensure the site could handle high levels of traffic during promotional and sale periods. As Fabrik has grown, Big Shout has continued to work develop the site further.
“I want to created a beautiful, feminine range of clothes and accessories from a range of natural fibres; cotton, supima, muslin...and I want them to be made by a group of seamstresses that are well paid and actually enjoyed their work.”Sarah HardieDesigner