Behaving Ethically


The challenge

All NSW Government employees are required to act in ways that are lawful, ethical and build trust in the public sector.

The Public Service Commission needed to raise awareness throughout NSW for all employees to know, understand and comply with all the ethical and legal obligations that apply.

We delivered

  • A campaign identity and roll out for the Behaving Ethically framework
  • Print assets and support material
  • Roadshow assets – pull banners, leaflets/handouts, presentations
  • Digital assets for NSW agency dissemination
  • Accessible Web-Ready PDFs